I am a design journalist who creates style guides, home reports, portraits and DIY tips amongst other things. I interview designers and lifestyle gurus. I browse through design fairs and single out the latest must-haves and trends, which I then put into trend reports and product picks.
Meanwhile, I always have an eye on the fashion, beauty and food scene. Just like in the design world I am linked to the creative heads of these scenes. I am happy to call myself a lifestyle expert, who not only has a sense for the zeitgeist, but also for the stories behind it.
A traditional career in journalism and working for international lifestyle magazines and brands has given me the know-how, to put those stories in words. Next to being a brilliant wordsmith my strengthis a distinct feel for the optical composition of an article: Therefore they are not only delightful to read, but also beautiful to look at.
This is my approach because I always aim to create content which touches the reader – that is my form of poetry.